A marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

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A marketing strategy typically involves identifying a target market (which is a specified target market) and developing a plan (which is a marketing program) to reach that market. Therefore, the two factors that usually characterize a marketing strategy are a specified target market and a marketing program to reach it. Choice A is incorrect because organizational goals and objectives may be part of a marketing strategy, but they are not necessary factors. Choice B is incorrect because a detailed marketing plan and a marketing budget may be components of a marketing strategy, but they are not the defining factors. Choice C is incorrect because marketing strategies and marketing tactics are separate concepts, with strategies being the big picture approach and tactics being the specific actions taken to implement the strategy. Choice E is incorrect because marketing dashboards are not typically part of a marketing strategy, although they may be used to track the performance of marketing programs.

A Marketing Strategy Is the Means by Which a Marketing