David and Cecilia Stanford,owners of Prairie Herb vinegars,decided to offer the product in 5-ounce and 13-ounce sizes.They decided to sell the vinegar only through the mail and to price the smaller bottle at $4.45 and the largest bottle at $13.25.These actions consist of Prairie Herb's marketing
A) tactics.
B) missions.
C) visions.
D) strategies.
E) customer values.

Question

Quizplus · Accepted Answer

Tactics refer to the specific actions or steps taken to achieve a particular goal or strategy. In this case, the decision to offer specific product sizes and pricing them for mail-order sales are tactical decisions within their broader marketing strategy.

David and Cecilia Stanford,owners of Prairie Herb Vinegars,decided to Offer