The actions taken during the evaluation phase of the strategic marketing process include: (1)compare results with plans to identify deviations and (2)__________.
A)find points of difference
B)execute the marketing program
C)track sales and revenues and compare with competitors
D)develop the budget by estimating revenues,expenses,and profits
E)correct negative deviations and exploit positive ones

Question

Quizplus · Accepted Answer

The second action taken during the evaluation phase of the strategic marketing process is to correct negative deviations and exploit positive ones. This allows the organization to adjust its marketing program and tactics based on the results of the evaluation, and ultimately improve its overall effectiveness and efficiency.

The Actions Taken During the Evaluation Phase of the Strategic