After examining a planning gap,firms typically attempt to
A)decide if the time horizon should be increased or decreased.
B)perform a SWOT analysis with their major competitor as the principal focus.
C)use statistical linear trend analysis to interpret the results.
D)exploit a positive deviation or correct a negative deviation.
E)adopt a market-product grid to analyze the sales results.

Question

Quizplus · Accepted Answer

After identifying a planning gap, firms typically attempt to exploit a positive deviation or correct a negative deviation. This involves taking corrective action to address the gap, such as adjusting strategies, reallocating resources, or implementing new initiatives. Statistical analysis may be used to better understand the nature of the gap, but it is not the primary focus of addressing the gap itself. SWOT analysis and the market-product grid may be useful tools in developing strategies to address the gap, but they do not directly address the gap itself. Increasing or decreasing the time horizon may be considered as part of the corrective action, but it is not the primary focus. Therefore, D is the best choice.

After Examining a Planning Gap,firms Typically Attempt to