TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the MOST LIKELY target market for TUMI brand briefcases?
A)police officers
B)executives
C)construction workers
D)postal workers
E)students

Question

Quizplus · Accepted Answer

TUMI brand briefcases are high-end and expensive, indicating that their target market is likely people in professional or high-ranking positions such as executives who can afford to invest in a durable and long-lasting briefcase. Police officers may have a need for a durable briefcase, but may not have the budget for such an expensive one. Construction workers and postal workers likely have different job requirements and needs for their work gear. As for students, they may not have the budget for such an expensive briefcase and may not require the same level of durability and sophistication as an executive.

TUMI Brand Briefcases Are Very Expensive,high-End Briefcases That Are Generally