The marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem are referred to as (the)__________.
A)marketing concept
B)marketing mix
C)marketing program
D)environmental forces
E)marketing toolbox

Question

Quizplus · Accepted Answer

The marketing mix includes controllable factors that can be used to solve marketing problems. These factors are product, price, promotion, and place. Therefore, the best choice is B, marketing mix.

The Marketing Manager's Controllable Factors-Product,price,promotion,and Place-That Can Be Used to Solve