The period of American business history when firms could produce more goods than they could sell and the focus was on hiring more salespeople to seek out new markets and customers is referred to as the __________ era.
A)sales
B)marketing concept
C)production
D)goods
E)market orientation

Question

Quizplus · Accepted Answer

The sales era is characterized by an emphasis on selling and advertising to overcome market saturation and excess production capacity.

The Period of American Business History When Firms Could Produce