Robert was running low on cash and could not buy his Marketing: The Core textbook by the first day of class if the bookstore did not accept his credit card.Luckily the bookstore accepted his VISA card,so the bookstore created __________ utility for Robert. A)form B)time C)price D)possession E)place

Question

Quizplus · Accepted Answer

Possession utility refers to the value that retailers provide by making products available for customers to purchase. In this case, the bookstore created possession utility for Robert by accepting his VISA card, which allowed him to purchase the textbook he needed for class.

Robert Was Running Low on Cash and Could Not Buy