Which of the following was LEAST challenging as a pre-launch issue for 3M as it introduced the Post-it Flag Highlighter? A)manufacturing issues-where will the product be produced? B)place issues-how will 3M persuade office supply retailers and college bookstores to carry the items? C)promotion issues-how will 3M tell students the offering exists? D)price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores,mass merchandisers,office supply stores,etc.)? E)market segmentation issues-who is(are)the target market(s)for this offering?

Question

Quizplus · Accepted Answer

Market segmentation issues are typically the most challenging pre-launch issue for a new product. For the Post-it Flag Highlighter, this issue was relatively easy to resolve, as the target market was clearly students.

Which of the Following Was LEAST Challenging as a Pre-Launch