To help buyers see the many different uses for Howlin' Coyote Chili,Paradise Kitchens,Inc.
A)sponsored a recipe contest with the first prize being a trip for two to Mexico.
B)offered recipes on the inside of the packages,at in-store demonstrations,and on coupons.
C)used a "buy-one-get-one-free" sales promotion tactic.
D)televised a series of short but informative commercials on The Food Network cable TV channel.
E)published small full-color illustrated pamphlets as buyer incentives to its wholesalers.

Question

Quizplus · Accepted Answer

Offering recipes on the inside of the packages, at in-store demonstrations, and on coupons is the best choice because it directly provides customers with ideas on how to use the product and promotes it at the point of sale. It is also cost-effective and easily implementable. The other options, such as sponsoring a recipe contest or publishing pamphlets, may also be effective but require more resources and may not reach as many potential customers. Using a "buy-one-get-one-free" sales promotion tactic may drive sales, but doesn't necessarily showcase the product's versatility. Televising short commercials on a cable channel can be costly and may not be targeted towards the right audience.

To Help Buyers See the Many Different Uses for Howlin