In determining whether an ad is deceptive,the FTC will view that ad from the perspective of the most vulnerable consumer.

Question

Quizplus · Accepted Answer

The FTC typically views ads from the perspective of the "reasonable consumer," not the most vulnerable consumer. This standard assumes an average, or typical, consumer's understanding and reaction to advertising, rather than focusing on the most susceptible or vulnerable members of the audience.

In Determining Whether an Ad Is Deceptive,the FTC Will View