Which of the following is an example of anchoring in retail prices?
A) Price tags on the merchandise list a "high" price that is charged at a competing retailer and the a much lower price that the store actually charges.
B) An appliance store lists a commercial-quality coffee maker that has high capacity and is very expensive, and all of the other coffee makers are smaller and less expensive.
C) Restaurant menus include a premium entree like a steak and lobster dinner that is very expensive, and all of the other entree choices are priced at lower values.
D) all of the above

Question

Quizplus · Accepted Answer

All of the choices involve anchoring by using a higher-priced item to make other items seem like a better deal.

Which of the Following Is an Example of Anchoring in Retail