Bundling is effective when the demands for the bundled products are ________ and ________ correlated.
A) different; negatively
B) different; positively
C) similar; negatively
D) similar; positively
E) identical; perfectly

Question

Quizplus · Accepted Answer

Bundling is most effective when the demands for the bundled products are different and negatively correlated, as this strategy can appeal to a broader range of customers by offering a package that satisfies diverse needs.

Bundling Is Effective When the Demands for the Bundled Products