Exporting through a foreign sales agent requires little resource commitment and helps to insulate the exporter from the costs and risks of foreign market entry.

Question

Quizplus · Accepted Answer

Exporting through a foreign sales agent does not require as much resource commitment as other modes of foreign market entry such as establishing a foreign subsidiary or setting up a joint venture. The sales agent is responsible for promoting and selling the exporter's products in the foreign market, which can help to insulate the exporter from the costs and risks associated with market entry.

Exporting Through a Foreign Sales Agent Requires Little Resource Commitment