Mercedes-Benz used its competences in R&D and product development to enter the household products and aerospace industries. This is an example of a(n) ________ strategy.
A) environmental-level
B) functional-level
C) business-level
D) corporate-level

Question

Quizplus · Accepted Answer

Mercedes-Benz's decision to enter the household products and aerospace industries involves diversifying its business portfolio, which is a corporate-level strategy. The company is leveraging its R&D and product development competencies across different industries, which is aimed at creating synergy across different businesses. This type of strategy is typically initiated at the corporate level. Therefore, the best answer is D, corporate-level.

Mercedes-Benz Used Its Competences in R&D and Product Development to Enter