McDonald's core competences in manufacturing, marketing, and materials management create a competitive advantage over rivals Burger King and Wendy's. This is an example of a ________ strategy.
A) business-level
B) global expansion
C) corporate-level
D) functional-level

Question

Quizplus · Accepted Answer

McDonald's core competencies in manufacturing, marketing, and materials management are examples of business-level strategies, which focus on how a company competes within a specific industry or market. These strategies involve developing a unique value proposition, building a strong brand, and creating operational efficiencies that enable the company to deliver its products or services at a lower cost or better quality than its competitors. This is in contrast to corporate-level strategies, which focus on how a company achieves growth and diversification across multiple industries or markets, and functional-level strategies, which focus on improving specific activities or processes within a company's internal operations. While global expansion may be a part of McDonald's overall strategy, it is not specifically mentioned in the given scenario.

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