A laundry detergent manufacturer established self-contained foreign divisions in every country in which it operates. Authority is decentralized to managers in each overseas division, and they devise the appropriate strategy for responding to the needs of the local environment. This company is pursuing ________ a(n) strategy.
A) multidomestic
B) international
C) global
D) transnational

Question

Quizplus · Accepted Answer

A multidomestic strategy is characterized by decentralization of decision-making to local managers, who tailor products, marketing strategies, and business practices to meet the unique needs and preferences of each local market. The self-contained divisions in each foreign country suggest that this laundry detergent manufacturer is pursuing a multidomestic strategy. The other options, international, global, and transnational, involve varying degrees of coordination and integration across different countries or regions, which is not as apparent in this scenario.

A Laundry Detergent Manufacturer Established Self-Contained Foreign Divisions in Every