A regional company markets ice cream, milk, and frozen yogurt. A ________ structure is the most appropriate structure for this firm.
A) product division
B) multidivisional
C) product team
D) market

Question

Quizplus · Accepted Answer

A product division structure is the most appropriate for a company that markets different products. In this case, the company markets ice cream, milk, and frozen yogurt, which are distinct products. A product division structure allows for a division to be created for each product line, with each division responsible for the marketing, production, and distribution of its product line. This structure allows for greater focus and specialization within each division, as well as better coordination and control at the corporate level. The other options (B) multidivisional, (C) product team, and (D) market are not as appropriate for this type of company.

A Regional Company Markets Ice Cream, Milk, and Frozen Yogurt