The marketing and manufacturing managers of the sportswear division of a sports goods company meet to discuss the launch of a new line of football jerseys. The integrating technique used in this case is ________.

Question

Quizplus · Accepted Answer

Direct contact is the integrating technique used in this scenario, as it involves the direct interaction between the marketing and manufacturing managers to discuss the launch of a new product line.

The Marketing and Manufacturing Managers of the Sportswear Division of a Sports