Robert Downs, the CEO of a manufacturing firm, wants to improve the communication between marketing and production departments. He asks one manager from each department to coordinate the communication between these departments. Identify the integrating mechanism used in this case.
A) task force
B) integrating department
C) direct contact
D) liaison role

Question

Quizplus · Accepted Answer

The integrating mechanism used in this case is the liaison role, where a manager from each department is appointed to coordinate the communication between the marketing and production departments.

Robert Downs, the CEO of a Manufacturing Firm, Wants to Improve