Which of the following statements is most likely to be true regarding the mature stage of a product life cycle?
A) In a product life cycle, the mature stage comes immediately after the embryonic stage.
B) A product in the maturity stage has yet to gain widespread acceptance because the consumers are unsure about the value proposition offered by the product.
C) During the mature stage, demand for a product is typically replacement demand because incremental innovation has resulted in a new generation of the product.
D) In a product life cycle, the mature stage is followed by the embryonic stage.

Question

Quizplus · Accepted Answer

During the mature stage, demand for a product is typically replacement demand because incremental innovation has resulted in a new generation of the product. This means that existing customers are replacing their old products with newer versions rather than new customers entering the market. Option A and D are incorrect as they provide incorrect sequence of stages in a product life cycle, and Option B is incorrect as the maturity stage signifies widespread acceptance of the product.

Which of the Following Statements Is Most Likely to Be