Which of the following takes place during the first stage of a stage-gate development funnel?
A) The new product idea is evaluated by a top-management committee.
B) A detailed new product development plan that contains the detailed information about financial objectives is submitted for review.
C) The product development proposal is reviewed in terms of its fit with the goals and strategies of the organization.
D) Organizational resources are allocated for developing a prototype of the product.

Question

Quizplus · Accepted Answer

During the first stage of a stage-gate development funnel, the product development proposal is reviewed in terms of its fit with the goals and strategies of the organization. This stage is also known as the idea generation or idea screening stage, where new product ideas are evaluated for their potential feasibility and profitability. Option A, B, and D are activities that take place in later stages of the stage-gate development funnel.

Which of the Following Takes Place During the First Stage