A large video company observes that smaller companies are having success with pay-per-view movies and decides to enter the pay-per-view market. According to the population ecology theory, which of the following strategies is being followed by the large video company?

Question

Quizplus · Accepted Answer

The large video company is following a K-strategy, which is characterized by larger, established companies entering stable environments and focusing on efficiency and quality to compete. This contrasts with the r-strategy, which involves rapid growth and adaptation, often seen in new or small companies entering a market.

A Large Video Company Observes That Smaller Companies Are Having