A large, established organization pursues a broad range of resources in many niches. This company created a new niche in which a new firm could enter and survive. Which of the following strategies is most likely to be used by the organization that enters the newly created niche?

Question

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Since the large, established organization pursues a broad range of resources in many niches, they are likely to have created a new niche that requires specific knowledge and expertise (K-specialist). Therefore, the best strategy for the new firm entering this niche would be to also specialize in this specific knowledge and become a K-specialist to effectively compete with the established organization.

A Large, Established Organization Pursues a Broad Range of Resources