Consumer preferences
A)do not vary from one consumer to another
B)have little to do with personal tastes and income
C)are not influenced by the utility of goods
D)are individual evaluations of goods and services
E)can be objectively measured and compared across individuals

Question

Quizplus · Accepted Answer

Consumer preferences are individual evaluations of goods and services, meaning they vary from one consumer to another and are influenced by personal tastes, income, and the utility of goods. Preferences are subjective and cannot be objectively measured or compared across individuals.

Consumer Preferences