As a consumer buys more of a good, total utility eventually becomes negative.

Question

Quizplus · Accepted Answer

Total utility cannot become negative as an individual will only continue buying a good as long as they are receiving some level of satisfaction or utility from it. However, the marginal utility (additional utility received from consuming one more unit of the good) may eventually decrease, which could result in the consumer purchasing less of the good in the future.

As a Consumer Buys More of a Good, Total Utility