Among the drawbacks of brand names is the fact that they:
A)may encourage the consumption of expensive substitutes for generic items.
B)provide some assurance of consistency of quality.
C)convey information about the nature of the product.
D)indicate that the seller is engaged in repeated interaction with its customers.

Question

Quizplus · Accepted Answer

Brand names may lead consumers to purchase more expensive substitutes for generic items, which may result in overspending. However, this does not mean that all brand names have this drawback.

Among the Drawbacks of Brand Names Is the Fact That