In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
depth
complexity
involvement
length
width
Correct Answer:
Verified
Q11: A corporate VMS has the advantage of
Q12: Most producers today sell their goods to
Q13: A conventional distribution channel consists of one
Q14: Intermediaries play an important role in matching
Q15: A distribution channel is more than a
Q17: To a producer of goods, a greater
Q18: When suppliers, distributors, and customers partner with
Q19: Historically, _ have lacked the leadership to
Q20: _ the manufacturer or service provider is
Q21: Hybrid marketing systems are also called _.
dual
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