In a ________, two or more companies at one level join together to follow a new marketing opportunity.
franchise
corporate VMS
horizontal marketing system
multichannel distribution system
conventional distribution channel
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Q20: _ the manufacturer or service provider is
Q21: Hybrid marketing systems are also called _.
dual
Q22: When a company determines the number of
Q23: Which of the following is the most
Q24: The difference between distribution centres and storage
Q26: Which of the following is a major
Q27: Leadership in which type of marketing system
Q28: In many industries, traditional intermediaries are dropping
Q29: Sometimes a producer chooses only a few
Q30: The most common type of contractual VMS
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