Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________.
communications channels that should be integrated under the concept of integrated marketing communications
communications channels focused more on narrowcasting than broadcasting
promotional tools used for push strategies but not pull strategies
promotional tools used for pull strategies but not push strategies
promotional tools adapted for use in mass marketing

Question

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The Answer is communications channels that should be integrated under the concept of integrated marketing communications

Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct Marketing