Integrated marketing communications require a company's mass-market advertisements, website, e-mail, and personal selling communications to all have ________.
equal portions of the advertising budget
independent communications directors
separate marketing objectives
the same target audience
the same message, look, and feel

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The Answer of Integrated marketing communications require a company's mass-market advertisements, website, e-mail, and personal selling communications to all have ________.
equal portions of the advertising budget
independent communications directors
separate marketing objectives
the same target audience
the same message, look, and feel

Integrated Marketing Communications Require a Company's Mass-Market Advertisements, Website, E-Mail