The goal of advertising as entertainment is for __________ to become a part of the entertainment rather than interrupting it.
branded entertainment
advertainment
audience engagement
brand messages
testimonial endorsement
Correct Answer:
Verified
Q40: Advertising _ can be classified by primary
Q41: _ tend to be plain, straightforward outlines
Q42: _ is a measure of the percentage
Q43: An amateur video showing the result of
Q44: Developing an effective message strategy begins with
Q46: To succeed, an advertisement must _.
have a
Q47: The most logical budget-setting method is the
Q48: _ is the first step in creating
Q49: After creating message strategy statements, the advertiser
Q50: The Geico gecko and Tony the Tiger
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