In selecting media vehicles, the planner must balance media costs against several media effectiveness factors.First, the planner should evaluate the media vehicle's ________.
audience quality
audience attention
editorial quality
market coverage
pass-along audience

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The Answer of In selecting media vehicles, the planner must balance media costs against several media effectiveness factors.First, the planner should evaluate the media vehicle's ________.
audience quality
audience attention
editorial quality
market coverage
pass-along audience

In Selecting Media Vehicles, the Planner Must Balance Media Costs