At Finley's Fine Goods, members of the sales force and marketing department tend to have disagreements when things go wrong with a customer.The marketers blame the salespeople for poorly executing their strategies, while the salespeople blame the marketers for being out of touch with the customer.Which of the following steps should upper-level management at Finley's Fine Goods take to help bring the sales and marketing functions closer together?
Establish a customer sales force structure.
Establish a complex sales force structure.
Create an inside sales force.
Adopt a sales force automation system.
Employ a high-level marketing executive to oversee the marketing and sales teams.

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The Answer of At Finley's Fine Goods, members of the sales force and marketing department tend to have disagreements when things go wrong with a customer.The marketers blame the salespeople for poorly executing their strategies, while the salespeople blame the marketers for being out of touch with the customer.Which of the following steps should upper-level management at Finley's Fine Goods take to help bring the sales and marketing functions closer together?
Establish a customer sales force structure.
Establish a complex sales force structure.
Create an inside sales force.
Adopt a sales force automation system.
Employ a high-level marketing executive to oversee the marketing and sales teams.

At Finley's Fine Goods, Members of the Sales Force and Marketing