Marlene Gillespie is a member of the sales force at Urban Fashions, a clothing manufacturer.Marlene is preparing for a first meeting with a wholesaler who is a potential customer, and she is preparing herself by learning as much as she can about the wholesaler's organization.Marlene is in the ________ step of the personal selling process.
prospecting
qualifying
preapproach
approach
handling objections
Correct Answer:
Verified
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