Adams Cutlery has always relied upon advertising to market its products to final customers.However, now the marketing team at Adams Cutlery is considering beginning a direct marketing campaign consisting of a company website, email to current customers, and an online catalog.Which of the following would the marketing team expect to gain as a result of implementing this direct marketing plan?
the ability to increase the range of products the company offers
the ability to learn more about their customers and tailor offerings to fit their needs
more control over customers' interactions with the company
a higher cost-per-contact that could prove to be more cost effective than advertising in mass media
a wealth of information about competitors and their products

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The Answer of Adams Cutlery has always relied upon advertising to market its products to final customers.However, now the marketing team at Adams Cutlery is considering beginning a direct marketing campaign consisting of a company website, email to current customers, and an online catalog.Which of the following would the marketing team expect to gain as a result of implementing this direct marketing plan?
the ability to increase the range of products the company offers
the ability to learn more about their customers and tailor offerings to fit their needs
more control over customers' interactions with the company
a higher cost-per-contact that could prove to be more cost effective than advertising in mass media
a wealth of information about competitors and their products

Adams Cutlery Has Always Relied Upon Advertising to Market Its