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The Pharmaceuticals Division of Omni Healthcare Holds Low Market Share

Question 72

Essay

The pharmaceuticals division of Omni Healthcare holds low market share in a high-growth market.In order to increase market share, managers may decide to ________.
hold the pharmaceuticals division's share
implement a harvest strategy
use money from a cash cow to promote the pharmaceuticals division
divest the SBU
diversify the pharmaceutical division

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use money from a cas...

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