Behavioural economics and neuroeconomics seek to achieve
A)the reason why we do not always make rational economic decisions.
B)a method of using willpower and self-interest to gain utility maximization.
C)a theory in which consumers are always utility-maximizers.
D)a new method for the human brain to work out rational choice.
E)the rational concepts that support the law of demand and the law of supply.

Question

Quizplus · Accepted Answer

Behavioural economics and neuroeconomics aim to understand why humans do not always make rational economic decisions, and instead make decisions based on biases, heuristics, and emotions. They examine the psychological and neurological factors that influence decision-making, and explore how these factors can be used to improve decision-making processes.

Behavioural Economics and Neuroeconomics Seek to Achieve