Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.
societal marketing
sense-of-mission marketing
consumer-oriented marketing
customer-value marketing
innovative marketing
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Q50: When a company makes marketing decisions by
Q51: As international trade barriers come down and
Q52: The concept of _ holds that a
Q53: What do most companies today focus on
Q55: Companies can develop _ to serve as
Q56: Innovative marketing is _.
a principle of environmentalism
based
Q57: _ is a management approach that involves
Q58: What are deficient products?
products that have neither
Q59: Companies emphasizing _ are developing "green marketing"
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