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Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue

Question 86

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Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.
consumerism
environmental sustainability
sustainability vision
innovative marketing
sense-of-mission marketing

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