General guidelines can generally be relied upon to resolve all the difficult ethical situations that marketers face.

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General guidelines can provide a helpful framework, but ethical situations can be complex and require critical thinking and consideration of various factors. There may not always be a clear-cut answer or solution provided by general guidelines. It is important for marketers to be aware of ethical principles and to approach each situation thoughtfully and with a commitment to ethical behavior.

General Guidelines Can Generally Be Relied Upon to Resolve All