Scenario
Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold."
onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.
Under its previous ownership, Benning's engaged in deceptive promotion in an attempt to increase business.How could the company have increased business while avoiding deceptive promotion?
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