Which of the following statements is true regarding information collected by marketers?
Managers lack information.
Most managers need more information.
Many managers need better information.
Most managers are burdened by data.
Managers have the right information and they have enough of it.
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Q2: Competitor intelligence can be collected _.
only from
Q3: Marketing information from which type of database
Q4: A good MIS balances the information users
Q5: Marketing intelligence can help _ to gain
Q6: Four common sources of internal data supplied
Q8: To create value for customers and build
Q9: The _ must monitor the marketing environment
Q10: Your colleagues are confused about using the
Q11: _ means having fresh understandings of customers
Q12: Which of the following is considered a
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