Which form of data below can usually be obtained more quickly and at a lower cost than the others?
primary
survey research
secondary
experimental research
observational research
Correct Answer:
Verified
Q34: Which of the following is true of
Q35: Survey research, though used to obtain many
Q36: In the second step of the marketing
Q37: Causal research is used to _.
test hypotheses
Q38: Secondary data consists of information _.
that already
Q40: Survey research is least likely to be
Q41: Which of the following most accurately identifies
Q42: In CRM, findings about customers discovered through
Q43: Focus group interviewing has become one of
Q44: The most common research instrument used is
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