Which of the following statements about neuromarketing is not accurate?
Neuromarketing measures brain activity to learn about consumer responses and feelings.
Well-known firms now hire neuromarketers.
Neuromarketing can be used to measure consumer involvement with a brand.
Responses provided by the use of neuromarketing are difficult to interpret.
Neuromarketing is regularly used as a stand-alone approach to consumer behaviour.

Question

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The Answer of Which of the following statements about neuromarketing is not accurate?
Neuromarketing measures brain activity to learn about consumer responses and feelings.
Well-known firms now hire neuromarketers.
Neuromarketing can be used to measure consumer involvement with a brand.
Responses provided by the use of neuromarketing are difficult to interpret.
Neuromarketing is regularly used as a stand-alone approach to consumer behaviour.

Which of the Following Statements About Neuromarketing Is Not Accurate