Which of the following is true about customer relationship management (CRM)?
It relies on information produced through primary research.
Its aim is to maximize profit margins.
Its aim is to increase the efficiency of each customer touchpoint.
Its aim is to maximize customer loyalty.
Most companies who first implemented CRM have greatly benefited from the results.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q15: Too much marketing information can be as
Q54: Which of the following is the best
Q55: Which contact method for marketing research is
Q56: A successful CRM program can be expected
Q57: Marketing researchers usually draw conclusions about large
Q58: Which of the following is a disadvantage
Q60: After a research instrument is selected, the
Q62: Each company must accept _ to protect
Q63: To address concerns about the misuse of
Q64: What do many researchers encounter when conducting
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents