Patti Love is making a presentation to the owners of her company.She is trying to convince them to conduct some current marketing research.Which of the following would she be LEAST likely to emphasize as a benefit or selling point of marketing research?
assessing market potential and market share
understanding customer satisfaction and purchase behaviour
measuring the effectiveness of pricing and accounting
measuring the effectiveness of distribution and promotion activities
understanding customer motivation

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The Answer of Patti Love is making a presentation to the owners of her company.She is trying to convince them to conduct some current marketing research.Which of the following would she be LEAST likely to emphasize as a benefit or selling point of marketing research?
assessing market potential and market share
understanding customer satisfaction and purchase behaviour
measuring the effectiveness of pricing and accounting
measuring the effectiveness of distribution and promotion activities
understanding customer motivation

Patti Love Is Making a Presentation to the Owners of Her