Juanita Petino operates a dress shop in a suburban mall.Her research budget is very small, so she uses low-cost or no-cost methods to gather research data.One method that works very well for her is changing the themes in her local newspaper and radio advertising and watching the result.Juanita is using ________ to gather data for marketing decisions.
informal surveys
experiments
guess work
logic-directed research
secondary sources
Correct Answer:
Verified
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