Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
brand perception
product image
brand personality
new product
brand equity

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The Answer of Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
brand perception
product image
brand personality
new product
brand equity

Researchers Found That a Number of Well-Known Brands Tended to Be