The fundamental asset underlying brand equity is ________-the value of the customer relationships that the brand creates.A powerful brand is important, but what it really represents is a set of loyal consumers.
the customer mix
customer equity
line equity
service variability
the service encounter

Question

Quizplus · Accepted Answer

The Answer of The fundamental asset underlying brand equity is ________-the value of the customer relationships that the brand creates.A powerful brand is important, but what it really represents is a set of loyal consumers.
the customer mix
customer equity
line equity
service variability
the service encounter

The Fundamental Asset Underlying Brand Equity Is ________-The Value of the Customer